Ariel “Ari” Gold is a fictional character on the comedy-drama television series Entourage.
Ari Gold (born 1967) is Vincent Chase’s movie agent. He was an undergraduate at Harvard University before earning his MBA at the University of Michigan.
Ari is Jewish and has one brother, Howard. In spite of making multiple exaggerations of a sister to whom he has referred as both crazy and a whore, Ari has also stated that he has no sister. Despite his position as one of the most powerful agents in Hollywood, Ari acquiesces to his wife at home (who has a large inheritance from her father), who is able to keep him in check. Despite frequent sexual innuendos, Ari has never cheated on his wife since they married, and “loves a liar, hates a cheater.” However, in the pilot episode, Ari tells Eric Murphy during lunch that he is having sex with a swim suit model. This is likely an empty boast designed to make Eric feel insecure about his tepid relationships with women.
Ari’s character is based in part on the real-life Hollywood agent Ari Emanuel,who broke away from mega-agency ICM to form the Endavour Talent, which represents such stars as Vin Diesel and Larry David, both of whom are represented on the show by the fictional Ari Gold. Likewise, both Emanuel and Gold represent series producer Mark Wahlberg, upon whose experiences in Hollywood the series is loosely based. Ari Emanuel also once represented Jeremy Piven himself, and in an interview on the special features of the Season 3 Part 2 DVD, Entourage creator Doug Ellin says that Ari Emanuel demanded the “Ari Gold” part be cast to Piven and wouldn’t accept anyone else to play him. Ari Gold, in the episode ‘Playin with Fire’ says that director Peter Berg was his roommate in college.
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